Book Chapter published in 'Architecting the Digital Transformation'
A book chapter written together with my co-author, Dr. C. Coppeneur-Gülz, has been published in an edited book by Springer.
The chapter "Digitally Transforming Live Communication—A Field Study on Services for Event Resource Management" summarizes frindings from our book previously published. We are thankful to the Editors, Alfred Zimmermann, Rainer Schmidt, and Lakhmi C. Jain, for getting us into the book.
Abstract
Live communication comprises all corporate activities for enabling personal contact with customers on occasions such as promotional events or trade fairs. The question of how the related event management can be digitally transformed has recently become a prominent issue. Firms face the challenge of analyzing how digital services can be deployed to intensify personal communications on-site, manage related marketing resources, or support strategic decision-making. We report from a field study on the use of digital services for live communication. We formulate performance criteria and indicators to study the effects of digital services on event management. Using a framework for Event Resource Management (EvRM) we provide insights on the services that support managing related assets. We discuss how digital services act as enablers for event management and how their use drives firm capabilities for continued digital transformations in event management.
